Jacob Malherbe is a mass torts and PI Facebook advertising genius and cofounder of Piacentile, Stefanowski & Malherbe LLP., For over ten years, Jacob has been helping clients utilize their social media to secure leads, and he has even written a book (The Facebook Effect For Lawyers: Advertising For The Digital Age) on the topic to share his secrets, with another (A Lawyer’s Guide To Mass Torts: Establish Your Legacy).